Enthusiast Gaming’s U.GG Expands Analytics Platform to Support Rainbow Six Siege

Enthusiast Gaming integrates U.GG and Luminosity into the Rainbow Six Siege ecosystem, growing Ubisoft relationship ahead of Siege X release

/EIN News/ -- LOS ANGELES, May 01, 2025 (GLOBE NEWSWIRE) -- Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming'' or the “Company”) (TSX: EGLX), a leading gaming media and entertainment company, today announced that its premier data and analytics platform, U.GG, has expanded into Rainbow Six Siege, bringing its industry-leading tools and insights to one of Ubisoft’s most competitive and enduring tactical shooters.

This expansion comes as Rainbow Six Siege enters a highly anticipated new chapter with the upcoming Siege X platform update, an update designed to redefine the game’s ecosystem and reenergize the global player base, including the introduction of free-to-play access to certain of its most popular game modes. Viewership and player engagement have been on a steady rise, with renewed enthusiasm across the competitive and casual communities alike. U.GG’s entry into this environment aligns with the game’s revitalization and increasing demand for high-quality, performance-enhancing tools. U.GG’s platform now offers Rainbow Six Siege players essential tools such as global leaderboards and in-depth player profiles that offer detailed stats, match history, and performance analytics.

Simultaneously, Enthusiast’s esports brand, Luminosity Gaming, will continue their involvement in the Rainbow Six Siege competitive arena, fielding an elite roster in the Rainbow Six North American Pro League. This involvement in Rainbow Six Siege esports represents a strategic investment in the game’s continued momentum and Enthusiast’s broader commitment to high-impact competitive titles.

“With Rainbow Six Siege entering a new era, we’re excited to support its growth and community with best-in-class insights and content,” said J.B. Elliott, Chief Strategy Officer at Enthusiast Gaming. “By leveraging multiple core brands throughout our portfolio, we are able to provide publishers with broad spectrum support that keeps their audiences even more engaged with their games, both during – and beyond – their gaming session.”

This launch reflects Enthusiast Gaming’s continued strategic focus on partnering with publishers to build stronger communities through data, content, and competitive infrastructure. With U.GG now live in Rainbow Six Siege, and Luminosity competing at the highest level, the Company is well-positioned to play a pivotal role in this flagship title’s next evolution.

About Enthusiast Gaming
Enthusiast Gaming is the leading gaming media and entertainment company in North America, building the largest platform for video game enthusiasts and esports fans to connect and compete worldwide. Combining the elements of its five core pillars: creators, content, communities, games, and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to connect with coveted Gen Z and Millennial audiences. Through its proprietary mix of digital media, content and gaming assets, Enthusiast Gaming continues to grow its network of communities, reflecting the scale and diversity of gaming enthusiasts today.

Forward Looking Information
This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast Gaming anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking statements in this news release include, but are not limited to, statements regarding the Company’s strategic initiatives, events and campaigns.

Forward-looking statements are based on assumptions and analyses made by the Company in light of its experience and its perception of historical trends, current conditions and expected future developments, including, but not limited to, expectations and assumptions concerning interest and foreign exchange rates; capital efficiencies, cost saving and synergies; growth and growth rates; the success in the esports and media industry; and the Company’s growth plan. While Enthusiast Gaming considers these assumptions to be reasonable, based on information currently available, they may prove to be incorrect. Readers are cautioned not to place undue reliance on forward-looking statements. In addition, forward-looking statements necessarily involve known and unknown risks, including, without limitation, risks associated with general economic conditions; the timing and filing of the final base shelf prospectus and corresponding Registration Statement; the potential offering of any Securities by the Company; uncertainty with respect to the completion of any future offering; the ability to obtain applicable regulatory approvals for any contemplated offerings; the ability of the Company to negotiate and complete future funding transactions; adverse industry events; and future legislative, tax and regulatory developments. Readers are cautioned that the foregoing list is not exhaustive. For more information on the risk, uncertainties and assumptions that could cause anticipated opportunities and actual results to differ materially, please refer to the public filings of Enthusiast Gaming which are available on SEDAR+ at www.sedarplus.ca. Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement and reflect our expectations as of the date hereof, and thus are subject to change thereafter. Enthusiast Gaming disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

Neither the TSX Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts
                    Enthusiast Gaming: Alex Macdonald, Chief Financial Officer
                    
                    Investors: investor@enthusiastgaming.com
                    Media: press@enthusiastgaming.com